September 24, 2019
‘Unexpected’ BGX70, worldpremiere at Cannes Yachting Festival 2019
True to the “game changer attitude” of Bluegame, BGX70 represents a yacht free from conventional categories, beyond the concept of owner-centric comfort boat, thus picking up in a smaller scale the helm of Sanlorenzo’ SX sister range
During the 42nd edition of the Cannes Yachting Festival that took place from 10 to 15 September 2019, Bluegame presented in the Sanlorenzo stand the BG42, the BG62 and the world premiere of the awaited new BGX70!
Bluegame, acquired by Sanlorenzo in 2018, targeting a sophisticated and highly demanding niche of passionate and experienced yachtsmen looking for a small/medium sized boat, shares Sanlorenzo’s values: exclusivity, uncompromised quality, innovation, unmistakable design and high degree of customization (unexpected in such size of yachts).
Consistent with the Sanlorenzo’s approach to grow by entering new segments while maintaining the scarcity of its niches, Bluegame is adding to the existing BG models, a brand new range, the BGX line.
BGX70, the first model in the range follows the path started by Sanlorenzo in 2017 with the revolutionary and extremely successful SX line. The BGX project is the result of the prestigious collaboration between Luca Santella, head of the Design & Style of the Group and Head of the Bluegame product Strategy together with Zuccon International Project studio, renowned designer of multi-award-winning Sanlorenzo yachts.
Innovation, a common driver in the Group DNA, has expressed itself both in the external design, unconventional and sophisticated, and in the original layout, never seen before in a 70’ yacht.
While maintaining the original Bluegame milestones, with large external multi uses areas, functional and safe deck operation and extremely performing hull designed by specialist Naval Architect Lou Codega, the new BGX line is presenting the added values of large enclosed livable areas which let the outside environment to “enter” gently in the yacht.
In fact large windows surfaces on main deck offer a 360° visibility and the direct access from the beach area into the salon and owner’s cabin give to BGX70 a revolutionary layout.
The ‘unexpected’ BGX70, with two units already sold before the official Presentation at the 2019 Cannes Yachting Festival seems to be well placed to replicate the success of the sister SX Sanlorenzo Line.